COMMERCIAL
FOUNDATIONS
BUILT &
PROVEN.
Commercial strategy and growth specialist helping founders, agencies and media businesses unlock scalable revenue growth.
From international launches to seven-figure revenue expansion, I build the infrastructure businesses scale from.
Built commercial infrastructure inside:
PROJECTS THAT HAVE
UNLOCKED £100M+
IN CUMULATIVE REVENUE
THE GLOBAL
SCALE-UP
Established multi-market commercial infrastructure across 8 countries
THE CHALLENGE: An ambitious international business had belief, backing, and cultural relevance, but no commercial operation in place to support its expansion.
THE BUILD: I built the commercial foundation from the ground up, shaping how the business went to market and securing the early partnerships that established its position globally.
THE OUTCOME: What began as a blank slate became an eight-country operation, ultimately reaching a £55M enterprise valuation.
THE PORTFOLIO ARCHITECT
Created scalable commerical model across existing client base
THE CHALLENGE: A global retail media platform had built a valuable audience and strong market position, but hadn't built the non-endemic and partner revenue streams that audience could support.
THE BUILD: I introduced two new commercial pillars, reshaping how the business monetised its audience and creating more durable, scalable income streams.
THE OUTCOME: These became standalone six- and seven-figure profit centres, strengthening the business and increasing its long-term enterprise value.
THE PROFIT
PIVOT
Launched UK commercial operation generating multi-million revenue
THE CHALLENGE: A well-established business had strong brand equity and demand, but growth hadn't fully realised it's potential. The opportunity was there, but the commercial model wasn’t fully aligned with its true value.
THE BUILD: I repositioned how the business packaged and sold its offering, bringing clarity to its commercial structure and unlocking greater value from what already existed.
THE OUTCOME: This delivered a 64% increase in both revenue and profit, without increasing team size, cost, or operational complexity.
THE CATEGORY DISRUPTOR
Created £15M ARR
category leader
THE CHALLENGE: A global media business was well established, but a new consumer movement was emerging, and there was no commercial structure in place to support it.
THE BUILD: I helped define and launch a new commercial proposition around this emerging space (as an owned IP), securing early backing and establishing its position in the market.
THE OUTCOME: This became a £15M ARR business and grew into one of the most recognised brands in its category globally.
THE UK
FOUNDATION
Established global brands
in new markets
THE CHALLENGE: A leading US brand had global momentum, but no commercial presence in the UK, one of the most important markets for its long-term growth.
THE BUILD: I led the commercial launch into the UK, establishing its market position and securing the early partnerships that anchored its expansion.
THE OUTCOME: This laid the foundation for a permanent UK operation, generating multi-million-pound revenue and becoming a key part of its global business.
THE CREATIVE ARCHITECT
Built multi-million revenue creative agency
THE CHALLENGE: An opportunity existed to build a new kind of creative agency, one rooted in fashion and culture, but capable of competing at a global level.
THE BUILD: I helped shape the commercial and structural foundations of the agency, assembling the initial team and securing the early partnerships that defined its position.
THE OUTCOME: Within six months, the agency had generated multi-million-pound revenue and received multiple industry awards, establishing itself as a credible new force in the market.
THE NETWORK EXPANSION
Created new commercial pillars inside existing businesses
THE CHALLENGE: A market-leading agency had built strong relationships with major clients, but much of the long-term commercial opportunity within those accounts remained untapped.
THE BUILD: I helped reframe how the agency approached its existing client base, identifying new pathways for growth within relationships that were already established.
THE OUTCOME: This created a clear route to unlocking seven figures in incremental revenue, without relying on new business acquisition.
IS YOUR BRAND WORKING AS HARD
AS YOU ARE?
A strong reputation shouldn't feel like a heavy lift. If your revenue hasn't caught up to your effort, your structure is in the dark. Let’s flip the switch and put your assets to work.
Email: paul@theneonhotel.com
