WHAT YOU'VE BUILT IS WORTH MORE. I'LL PROVE IT.
I’m Paul, founder of The Neon Hotel, a commercial advisory for established media, creator, commerce and agency businesses.
I help founders and commercial leaders grow revenue from what they’ve already built. I take time to understand the business first, then build a practical plan with your team and see it through.
I’ve done it in every business I’ve worked in for 18 years, and built it to last.
Proven growth across employed leadership and consultancy.
Success. Again and again.
BUILT TO GROW.
Strong businesses run on revenue that works, such as advertising, affiliate, events, print or partnerships. But what brands, partners and audiences want keeps changing, and few leadership teams have time to keep track while running the business.
I look at the whole business, strengthen what’s already working and build new revenue around it. Once that’s proven, we plan the next stage of growth together.
“He helped us understand our real value in the market, improve how we talk to brands and helped us unlock new revenue streams.”
George Sullivan · CEO at The Sole Supplier
WHERE I CAN HELP.
Commercial direction for an established business's next stage.
NEW
REVENUE
Build new revenue streams around your audience, expertise and relationships.
PRICING & PARTNERSHIPS
Strengthen how you package, price and sell to partners.
TEAM
PERFORMANCE
Clearer priorities and real ownership, so your team turns more opportunity into revenue.
UK & EMEA EXPANSION
Assess the market and build a commercial approach for your next territory.
“He believes in empowering people, by giving them ownership over their roles, but is always there as a guide, to brainstorm or support when needed.”
Daniyal (Dan) Khan · Former regional direct report, HYPEBEAST
SELECTED EXPERIENCE.
The same result in every role.
Growth built from what the business already has.
COMMERCE PLATFORM · COMMERCIAL ADVISORY
Revenue on track to more than double,
with no added headcount.
Secured record-breaking partnerships through new IP franchises and tightened commercial processes. Rebuilt the partnership proposition, packaging and pricing, alongside coaching the existing team to sell retainers upfront, a framework they now run independently.
HYPEBEAST · EMEA COMMERCIAL LEADERSHIP
A self-funded, eight-country business built from scratch.
Owned the EMEA P&L and strategy, reporting directly to the global CEO, and funded every new market and hire from regional profits rather than central investment. Built a 60+ person team and sustained market-leading margins.
LYST · FIXED-TERM COMMERCIAL LEADERSHIP
Accelerating partner revenue in Lyst’s first profitable year.
Led global partner sales and launched two new revenue streams. Scaled a small retail-media line into a major revenue line, securing Lyst’s largest-ever paid partnership.
THEIR WORDS,
NOT MINE.
"In summary, Paul lays solid commercial foundations for successful businesses, and it’s been a pleasure to see him achieve this for many more organisations since our time together."
Austen Kay
CEO, Complex UK (w00t! Media)
"He did this without overhauling teams, existing structures or adding unnecessary cost, instead bringing clarity and focus that helped us get far more from what we already had."
Christian Davies
Head of Partnerships, The Sole Supplier
"He gets stuck in, takes time to understand, and comes back with well thought out, thorough and logical feedback."
Katie Mitchell
Managing Director, SEEN Studios
TURNING
ON THE
LIGHTS.
Over 18 years, I've launched commercial operations, developed revenue streams and led teams across media, fashion, culture and technology.
Building revenue has always meant building the team around it: clear priorities, real ownership and people trusted to deliver.
Through The Neon Hotel, I bring that experience to founders and commercial leaders: setting the direction, working through key decisions and helping their teams put the strategy into practice.
WHY
THE NEON HOTEL?
The name is about one idea: most established businesses have rooms they haven’t opened yet. The work is deciding which ones are worth opening first.
It might be an audience that could support a new partnership, expertise that could become a new revenue stream, or a team capable of more with clearer priorities.
We start with what’s already in the building before adding headcount or budget. Then I work alongside your team until the new rooms run independently.
WHO I WORK WITH.
I work with established media and social publishers, creator-led businesses, commerce platforms and specialist agencies. I also advise international businesses entering the UK or EMEA.
The best fit is a business with an established proposition and a founder or team ready to act on the advice.
WAYS TO WORK TOGETHER.
Ongoing advice, a defined project or more direct commercial involvement
shaped around the business and the work ahead.
01.
COMMERCIAL ADVISORY
A senior commercial partner for the founder and the team.
We agree the priorities, then work through the commercial decisions and changes needed to move them forward.
I combine commercial advice with practical work on your revenue, pricing and partnerships, helping your commercial lead sharpen priorities and build the team’s confidence and ownership.
What we work on
-
Commercial priorities and progress reviews
-
Revenue, pricing and partnership development
-
Support for the founder and commercial lead
Who it's for
Founders and commercial leaders who need experienced advice and ongoing support, with a team in place to take the work forward.
02.
COMMERCIAL GROWTH SPRINT
Focused work on one commercial opportunity.
Develop a new revenue stream, rethink a partnership model or assess a market launch.
We agree the question and work required. You leave with clear recommendations, the relevant commercial materials and an implementation plan for the team.
What we work on
-
Evidence and opportunity assessment
-
Commercial proposition and recommendations
-
Implementation plan and team handover
Who it's for
Businesses with a specific revenue opportunity, partnership proposition or market-entry decision that needs focused work before committing further budget or headcount.
03.
SELECTIVE FRACTIONAL SUPPORT
More direct involvement in an agreed commercial mandate.
For selected businesses, I work more closely with the team to establish a new revenue stream, support market entry or represent the business in agreed partner conversations.
We define responsibilities, internal support and level of involvement before starting.
What we work on
-
Leadership of an agreed commercial workstream
-
Team guidance and implementation support
-
Selected partner conversations and negotiations
Who it's for
Businesses that want me to lead one agreed area of delivery alongside their existing team, for a defined period.
Not sure which approach fits?
Most businesses are best served by starting with Advisory or a Growth Sprint.
Let’s talk through the business and the decision you need to make.
QUESTIONS, ANSWERED.
WHAT'S YOUR NEXT COMMERCIAL MOVE?
A team capable of more, a new revenue opportunity or a move into a new market?
Tell me where the business is today and where you want to go.
We'll discuss the opportunity and whether my support is the right fit.
Email: paul@theneonhotel.com